Best Practices: Your LinkedIn Profile

Now that I’ve talked a little bit about LinkedIn, I want to go into what makes a good profile:

Your photo
Have a photo. This is, in my opinion, a non-negotiable. Show people what you look like, unless there are legal reasons why you should not (or if your professional identity is intentionally divorced from your image and/or real name). The practice of getting professional headshots done seems to have fallen by the wayside, but I think they can make your profile stand out, especially as a job seeker — it shows you put effort into yourself, and by association, into your professional reputation. That being said, if you can’t afford a professional headshot, ask a photographer friend, or even ask a friend to take some decent photos of you, even on a phone — photos for which you’ve dressed up, as these will be your first impression to potential employers and those with whom you’ll be networking. I don’t think you necessarily need to wear a suit, unless you’re in an industry in which the suit is the standard dress code, but you will want to look the part for your job, in a way that makes you feel (and by association, look!) comfortable and confident.

Want more tips? A quick Google search yields plenty of articles, but this post by Lydia Abbot about photo tips is a good place to start.

The headline is a feature that may strike some as odd, but can be a useful tool, especially for job searching. Of course, you can just fill it with your current role, but if you’re searching for a job, this is a great area to write a short elevator pitch about who you are, what you do, and (if you aren’t worried about alerting a current employer to your job-searching status) what you’d like to do in your next role. Someone looking for job in character art for online games might write:

3-D Character Artist with four years of experience looking to crush a role in online games.

It’s punchy, fun (which is often appropriate for games), and shows drive, while also including a concrete goal and keywords. These keywords are searchable, so including them here is a great way for potential employers to find you.

Keep your contact info updated
A great tip, and one this article from goes a little more in-depth on. If employers can’t get in touch with you, you’ll miss out on all the opportunities you’ve worked so hard to develop. This is especially important if you’ve moved, changed your email or your number, or have recently left your job.

Fill out your job and education history
This is crucial. Depending on where you are in your career, I don’t think you need to include every job, volunteer experience, award, or skill, but having at least two or three fleshed-out job histories from your most recent and most relevant jobs is huge, along with at least one school (high school, college, or graduate school, whichever shows your most current level of education). If you’re newer in your career history, it’s okay to use some padding — do complete those Classes or Volunteering sections.

There’s some discussion on how these areas should look, whether they should be in first or third person, and whether they should be paragraphs or bullet points. I’m not sure I have a particular preference, although I think bullet points (or a combination!) can be easier on the eye for someone who is reading profile upon profile, and first person is more engaging than third. Just make sure each bullet point is fleshed out, and your tone doesn’t get too conversational — though online, this is still a professional setting.

Here are two examples — both in first person:


As a receptionist at Stark Industries, I was responsible for many crucial tasks, such as keeping track of appointments, coordinating security checks for high-risk visitors, and finding ways to keep The Hulk busy until Dr. Banner was able to collect himself for his lab hours with Mr. Stark.


In my role as receptionist at Stark Industries, I:

  • Kept track of appointments with top-of-the-line proprietary software
  • Coordinated security checks for high-risk visitors
  • Used my customer service skills to relax The Hulk so that Dr. Banner could make his appointments

Goofy examples, I know, but I hope it shows you the merits of either version. Whichever you choose, remember to keep it consistent throughout your entire profile.

By keeping your education and job history neat and up-to-date, you’ll be able to easily remember when you did what, and employers will be able to see your roles and responsibilities.

This can seem like a throwaway area, but there’s no reason not to fill it out. Just keep an eye on it – others can endorse and influence these skills, and while it can be very flattering for someone to think you’re better at something than you are, that doesn’t actually help you or your potential employer. So make sure your skills are ranked and appear according to your preference. If you’re having trouble figuring out what to include, look at the profiles of others in your industry, and curate your own accordingly.

Recommendations are one of those things that feels very difficult to ask for, but at least in my experience, people are usually willing to write them, especially if you reciprocate. It also doesn’t matter as much what they say in your recommendations (though you do only want to include the positive ones!), but the fact that you have written recommendations from others you’ve worked with is a vote of confidence in and of itself, as your coworkers or others in your network have staked their own reputation on endorsing yours. So get a couple on there! The best come from current or past managers or reports, though colleagues, clients, and others can be great, too. If you are just starting out, professors and fellow club members (really, anyone with whom you’ve worked in a professional setting!) are fine, too. Just update once you’ve got some work experience under your belt.

As with all social media, LinkedIn is as useful as the work you put into it. However, the strength of LinkedIn is networks — it capitalizes on information and connections created through your weak ties. If you’re just starting out, send out invites to your friends, family, and colleagues to form your base relationships. From there, remember to add people you trust when you meet them in the future, through jobs or networking events. Adding people just for the sake of numbers is not particularly helpful. Instead, treat your network like an online directory of people with whom you’d like to keep in touch, and with whom you may want to work someday. Pop on to LinkedIn every so often and drop lines to people with whom you’d especially like to keep in touch, or even just casually like and congratulate others on their status updates to keep your name fresh in their minds. If you see an opportunity someone you know may like, send it to them — even if it doesn’t pan out, people remember favors, and will appreciate the thought (just don’t go overboard).

LinkedIn profiles aren’t easy, and need to be updated and curated every so often (4~6 months), but are a great online landing pad for your professional experience. A little work (and a little proofreading!) can go a long way, so start now, and develop your profile along with your career.

Have a different experience? Absolutely let me know!

The Job Search: Elements of a Good Online Presence, part 1: Where to Be

In the age of ubiquitous social media, the great majority of job seekers (certainly urban millennial job seekers) have, at the very least, some online presence and a passing familiarity with how digital social networks work. This change is continually affecting how the job search is evolving, and conventional wisdom is being thrown out the door in favor of innovation, bold chances, and/or best practices.

What do I mean by all of that? Well, ten years ago, it would have been impossible to find Instagrammers with brand sponsorships, as Instagram itself didn’t exist. Or take Nina Mufleh, who in 2015 successfully created her resume in the style of an AirBnb listing in order to get herself noticed by the company. Her bold choice may not have been appreciated at a more traditional company, but was perfect for the tech-savvy, branding-oriented AirBnb. And though when I was growing up, I was taught never to post things online that I would be ashamed for an employer to see (still not bad advice, in my book), many now are growing up without that advice, and social media accounts, while searchable, may not be the end-all to a job or career (unless something distasteful goes viral…always think before you post publicly!). In fact, in certain artistic careers (especially for writers, artists, designers, actors, and video game folks), having a more personally-oriented Twitter or Instagram feed may create a larger, more invested follower base.

So, in light of all that, I want to talk about what goes into making a good online presence, starting with the where. Which social media networks and other online tools should you be using? How can you maximize the returns of any effort you spend online?

This post is mostly geared toward the “traditional” job seeker; I’ll be covering other tools geared specifically toward creatives in future posts.

For job seekers, these are what I think to be the most useful ones, ranked and explained. Am I missing some? Please let me know!:


LinkedIn: Love it or hate it, find it useful for your industry or no, LinkedIn is the online portal for professional networking and recruitment. You can use it as a hub to keep and update all of your relevant education and career history, keep in contact with your professional network, and search for others based on past education or companies you both share. I like LinkedIn because it lets me connect with people in a setting we all understand to be professional, especially as I keep Facebook just for close friends and family. LinkedIn has features built in that, if you allow it, will alert your network anytime you update your profile, and can show that you’re available to recruitment and hiring managers. Also, many hiring sites will allow you to import a LinkedIn profile, making the job search that much easier (though it may require some reformatting once imported!).


Personal website: A personal website can act as a hub for all your social media, and can function as a combination resume/portfolio. For creatives, a separate portfolio may be more useful (and we’ll get into what goes into a good professional portfolio in coming weeks), but for most people, a personal website should function as a one-stop shop for you. However, personal websites can be difficult to maintain, and do come with a monetary cost (unless you have a free website). It can be a tradeoff, but for certain industries, having a personal website can be a great way for potential employers to get to know you.

Published work: I was initially going to call this category a “blog,” but that’s too narrow. Having your work online, in a portfolio or as part of your LinkedIn profile is great, but what I’m getting at here is having work you’ve done in your field “published” in an official way, even self-published on your own blog, can lend you credibility, and can give potential employers a low-stakes insight into your thought process and values. Blogging takes extended time and effort, and the rewards can take a while to show, so if you aren’t interested in blogging, see if you can guest blog somewhere, or post (hopefully sell!) an article on another site. This goes for other media too — illustration, video, etc. The idea is to have searchable work that leads back to your name.


Twitter: Twitter can be extremely useful as a networking tool, but it comes at the cost of time and effort. I like using Twitter primarily as a tool to keep track of goings on and information about my industries—because Twitter is a short-form platform which is able to quickly disseminate targeted information, it’s easy for people to tweet and retweet events, news articles, and other important information. By building dedicated lists, you can keep a targeted eye on the hashtags and news accounts relative to what you’re looking for. It can also be a way to connect informally with important people within the industry, through engaging with them in discussion. Just remember: keep everything polite and professional, and don’t say anything you wouldn’t say in front of a hiring manager, boss, or colleague. Twitter interactions are just as real as face-to-face, and the reputation you build on Twitter can have a lasting impact on your professional reputation.

Instagram: Instagram, for job searching? Well, even if you aren’t looking to become a professional Instagrammer, Instagram can be used to showcase your visual skills. It’s a great, informal portfolio for artists, fashion and interior designers, creative designers, videographers, and others whose skill can be demonstrated in photo or image. By posting often, and posting things you’ve put care and time into (or even sketches and quick clips!), you can gain the attention of others in your field, or find a fan base for your work that you can use as leverage for getting your next gig.

A word on social media: Social media is as useful as you make it. For some, it will never be useful or enjoyable, and that’s totally fine. It is! Honestly! The best returns on social media come when you post original content frequently on the same channels, and spend time interacting with others on the site. Because of that, find just a few that you like, and stick to those. Or don’t! Social media can be a time sink and can be very emotionally draining, so figure out what level of engagement works for you.

In Conclusion

You only have a limited amount of time, money, and mental energy, so concentrate on LinkedIn to start. The other options can be useful if they interest you, but if not, that’s fine! Take a day to really flesh out your LinkedIn profile as robustly as you can, and if you feel LinkedIn doesn’t offer you enough, then move on to other sites.

Have I forgotten something? Have you built your brand on a different site? Let me know!